This page contains affiliate links. We may earn a commission if you sign up through a link on this page, at no extra cost to you. Our editorial content is independent of commercial relationships.
Transparency
Advertising disclosure
How we earn revenue, how affiliate links work, and why our editorial independence is never compromised.
LuckySpire is a free-to-use sports media and betting information platform. To fund the production of our content, we maintain affiliate relationships with a number of UK-licensed bookmakers. This page explains what that means and how it works.
How LuckySpire Earns Revenue
When you click a link on LuckySpire and go on to register a new account with a bookmaker, we may receive a commission from that bookmaker. This commission is paid by the bookmaker — not by you. It does not affect the odds you receive, the offers available to you, or the price of any product or service.
We only enter into affiliate relationships with bookmakers that hold a valid UK Gambling Commission licence and that meet our minimum editorial standards for responsible gambling tools, market quality, and customer service.
Editorial Independence
Our affiliate relationships do not influence our editorial content. Bookmakers are assessed independently by our editorial team using a defined set of criteria. A commercial relationship does not guarantee positive coverage; similarly, the absence of a commercial relationship does not result in exclusion from our guides or comparisons.
Our editorial team and our commercial team operate independently of one another. Reviews, ratings and recommendations are made solely on merit.
How Affiliate Links Work
When you click a link identified as an affiliate or partner link, your browser is redirected via a tracking mechanism that allows the bookmaker to attribute the registration to LuckySpire. This tracking is standard practice across the publishing industry and is compliant with UK advertising standards.
We label commercial content transparently. Pages containing affiliate links include a disclosure notice at the top or bottom of the page, consistent with the requirements of the Advertising Standards Authority (ASA) and the UK Code of Non-broadcast Advertising and Direct & Promotional Marketing (CAP Code).
Commitment to Transparency
We believe you have a right to know how a website earns money before you act on its recommendations. We are committed to clear, upfront disclosure of our commercial relationships and will always err on the side of transparency. If you have any questions about how our advertising relationships work, please contact us at hello@luckyspire.com.